Traffic is the most significant aspect of an online store. If you’re able to generate organic traffic for your website, it does not depend too much on the paid channels. One of the ways to improve traffic is through SEO.
Let’s take a look at five such SEO tips which can boost your traffic:
- The Structure of Your Website
A well-structured website will not only improve your Search Engine Results Pages (SERPs) rankings but also provide you with a better chance of a purchase. There are a couple of ways through which it can be done.
- The first one is the breadcrumb navigation. It is a type of site navigation, which allows the user to know where he is in the site hierarchy without looking at the URL. It is also useful in site mapping and organizing the structure of your site.
- The other way to do it is through having clean URLs. A clean URL is easy to read and understand by the users and is not complicated.
This is an example of a normal URL:
A clean URL will be:
- Keyword Research
Whenever a person searches for information, search engines compare the keywords with the list of available websites and display the search results. If you’ve done your research well and chosen the right keywords, you would appear on the front page of the SERPs.
Simply put, you should answer the queries posed by the potential customers. You have to research how people frame their queries and use those common words in your answer.
This may seem like a difficult task, but you can take some help from the online search tools (both free and paid) available.
- Content Is Key
Content is crucial for the success of your website. Create quality content, be it written, audio, or video. If people don’t like what they see, they’re bound to skip it and move on to another website.
Most people scan through a webpage, so it’s important that your content is actionable and engages the audience. To do this, you must have a clear perspective of your aim and who your audience is.
Also, stay away from duplicate content. It gives a terrible impression of your page and could also result in legal action taken against you.
Search engines rank secure websites higher; in fact, Google has declared HTTPS as a factor for ranking of the sites. Customers are also cautious and choose reliable websites to avoid the risk of being hacked. Data security is a major concern for a lot of people, and it is a big issue.Hence, not having a secured website may be the reason for low traffic and low ranking. Therefore, secure your website and get an SSL certificate. This would help you a lot.
- Performance of Website
Nowadays, people have a short attention span, so your website must have an impressive speed. Otherwise, the user will switch over to some other site.
The performance of your website is vital for good visitor experience, and it affects your e-commerce store.
Therefore, improve your website’s performance. You can use some tools available online to help you find what is slowing down your site.