How Has SEO Evolved Over the Years?

01Sep, 2020

Very less marketing channels have unfolded as rapidly as Search Engine Optimization (SEO). In its beginning, SEO was the crooked process of packing keywords, pinching back-end code and even spamming links until your page got a decent ranking for the desired keywords. Thankfully, Google shutoff those practices fairly quickly, and the search algorithm has actually never ceased to evolve.Here is how SEO happened to evolve since the beginning till date.

User Experience in SEO

Looking back at the goals fulfilled by SEO ten years back, we will barely find the note of it being utilized for improving the user experience on a website. Phase by phase, SEO tactics have come down to be all about providing a great user experience to visitors. Moreover, it is difficult to deny that websites with trendy, modern, and simpler UX are performing better today. This implies that SEO is presently about crafting your subject and user experience to attract to Google the correct way so that consumers can find you

Good Content

In 2020, if your content is bad or the subject is plagiarized, your website creating is a useless activity and it’s better to stop wasting time attempting to run a website. The mid-2000s witnessed the practice of spamming content and even unnecessary keyword stuffing, and it is sure that zero work was being done to change it. Nonetheless, with the Panda update released in 2011, significant and high-quality content witnesseda healthy spike instead of keyword stuffing. After the roll out of this update, websites with structures of keyword stuffing had themselves penalized and this was a pleasant move by moral SEO practitioners.

Taking Care of Local Searches

Around 2014, the Pigeon update was rolled out and it revolutionized the way local searches were performed forever. The Pigeon update virtually rewarded well-optimized sites and offered them a benefit when it came to local searches. The subsequent good thing that happened because of this was Google incorporating conventional web ranking signals along with its internal algorithm,so it worked great with local searches.

No More Keyword Stuffing

Panda and Penguin happen to be two of the most repeated updates and for good reasons. These updates killed keyword stuffing successfully back then. Similarly, Hummingbird is a newer update that initiated users and optimizers to semantic search, which virtually allows Google’s algorithm to comprehend user-intent rather than relying on keywords. What this implies is that Hummingbird enabled Google to comprehend what people want rather than relying on words that can however be potentially manipulated.

However, keywords still continue to be significant but do notice that SEO is no more concentrated on keywords and therefore, keyword-centric optimization is no more the same event. Keywords are substantial in enabling websites to chalk out their strategic concentration point while giving you alternatives to rank.

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