Mobile business apps have become an essential marketing tool for all businesses irrespective of whether it’s an eCommerce portal or just courier services for eCommerce in India. However, how these apps are developed is different depending on various factors.
In mobile application development, there are three paths that have intrinsic value, namely Native, Web, and Hybrid App development. Today we will be looking at two of these approaches and help you understand which would suit you better according to your business goal and strategy going forward.
These are the most popular types of applications. They are platform-specific and are written in languages that are specific to those platforms. Like often, people use Kotlin or Java to develop an android app,the development of Native Apps can also be done via IDE for particular operating systems.Software giants like Google and Apple provide developers with internal tools and SDK. These companies put in a lot of effort into the development of Native Apps for their multifaceted benefits.
What makes Native Apps better than the other two is that they deliver the highest performance.Native Apps are very well supported by app stores and are easy to discover. They are intuitive, interactive, and are smooth when it comes to user experience and interaction.
Under Native app development, developers have access to all the feature sets an operating system can provide and hence offers far more significant potential. Native Apps follow the mobile operating system’s UI guidelines diligently, which results in a more natural flow when seen from the user’s perspective. Also,these Apps are generally approved for its operating system to ensure that the quality and security of the device are not compromised.
What’s Not Right About Native Apps?
Well, to develop native apps, you need seasoned developers, and the upfront cost is much higher than the web and hybrid apps. In the case of simple applications, it is usually not worth the effort.
On the upside, Native Application development delivers a personalized product, and it is an excellent strategy for high conversion rates and longer customer loyalties.
Hybrid Apps are the ones that are similar to Native Apps but run on multiple platforms. It’s Web + Native app. These apps run on webview and are written in languages like JS, CSS, or HTML.
A hybrid app has two distinct parts.The first one is the backend written in HTML or JS. Then secondly, we also have what is called as native shell, which can be downloaded, and then cartridge loads the code in Webview mode.
The advantages of using hybrid apps are that unlike Web Apps, you are no longer dependent on web browsers. Hybrid apps have access to the device’s internal information. Even though the app runs on various platforms, you only need to have a single codebase. The downside is that Hybrid apps are slow in terms of speed and performance. There is a dependency on third parties for the deployment of the wrapper. The more you try and customize a Hybrid app, the more you have to spend on its development. In such cases, Native Apps should be preferred. Since you cannot customize Hybrid Apps a lot, it generally brings down the user experience.
So, in the end, it is about your business objective and your budget. Every approach has its ups and downs. So, you have to make a wise choice.