Although you may crave for those days of simplified creation of content, they’re long gone. Moreover, there is no need to expect that events in the future would be moving in this direction. Instead, high-quality, in-depth, long-form content is critical for growing rankings, boosting search engine optimization and promoting a higher conversion rate.
Here are six tips for writing excellent long-form SEO content:
- Include Targeted Keywords
If you are unable to optimize your SEO content with targeted keywords, then it won’t reach the right people. Targeted keywords are essential terms and phrases you specifically look for in your target niche. You must first understand to use such words. Who are those segments of your audience? What kind of knowledge they require why they need this data? Which keywords do they use to locate it?
- Focus on Readability
SEO content that hits the top of SERPs has a lot of stuff for doing, including this prominent feature. It is amazingly readable. When your audience clicks on your link, they make them want to stay and read the entire page. So, it helps the website look amazing.
- Go Deeper Throughout Your Content
A big SEO trend is to produce content that goes further and further into a topic. This works for higher ranks, as Google is “intensifying its emphasis” on content quality. Write blog articles in long-form – 2,000 characters or more. Discuss topics that have multiple aspects and angles. Go beyond surveying at the surface level. Seek Google Scholar, JSTOR, to discover new research and articles, instead of a simple google search.
- Enhance the Speed of Your Page
A simple approach to enhance your content with SEO: enhance page speed. Support the websites and pages launch and view more easily. The slower the pace of your website, the more irritated your audience can get. Who needs to hang around trying to launch a website?
- Invest in Visuals
Posts of relevant images gain 94 percent more shares than image-free articles. That’s because we’re more likely to note and react to pictures. The effect of inserting well-designed, high-quality images into your content, however, is far more significant than throwing in a few random, overused stock photographs. Content with the correct photos would appear more consistent, trustworthy and authoritative, and it’s a smart idea to invest in them for improved SEO.
- Provide the Facts
The internet nowadays makes it much easier for just about every “expert” to make wild statements without any evidence backing it. This means those who provide their content with supporting facts, sources, and data will easily differentiate for the better. The key to credible SEO content is ‘research’.