SEO tools are indispensable for a digital marketer. However, there are plenty of tools available, and you have to pick out the best among them that offer amazing features and ensure effortless functionality.Here are the top 5 paid search tools that are worth the price:
Ahrefs is one of the most popular and widely used SEO tools. The reason for its success is its excellent data collection and storage. In addition, Ahrefs has an impressive array of tools for backlink research, web monitoring, rank tracking, and content and keyword research.
It also has a site explorer tool through which you can check the organic traffic data and the backlink profile of any website. There is also a site audit tool to visualize the site’s SEO health. The cost for the lite plan of Ahrefs is $99/month.
- Moz Pro
Moz Pro comes with a suite of SEO tools that helps it in providing all-in-one solution,thus making it one of the most recognized names in the digital marketing space. The diverse set of tools allows you to do keyword analysis, compare and check backlinks across various URLs, track rankings, test a website for web crawl errors, analyze social media followers, and many more things.
It has recently released an application called Fresh Web Explorer that crawls across the web for feeds of brand mentions. If a given brand is mentioned on a blog, forum, or a site, you will be notified along with the link of that mention.The Standard plan is $99/month or $79/month if you pay annually.
Majestic is the best for backlink checking and proclaims the largest link index database in the world. Detailed reports regarding keywords, backlink history, anchor text, and citation flow are also provided. Furthermore, it also offers Webmaster Tools to link with a Google Webmasters Tools Account.
There is also a helpful tool called Link Profile Fight, comparing profiles of two sites and mapping them graphically.It comes in different pricing plans: silver, gold, and platinum.
The biggest asset of SEMrush is that it has access to the data from Google and Bing,thus providing you with accurate data. This will allow you to keep track of your competitors’ ranking. It will help you see the organic traffic on a landing page and determine which keyword is successful for a specific domain.
It is also helpful for comparison of metrics such as ads traffic, ads traffic price, and the number of paid ads. SEMrush also provides technical analytics, which allows you to keep up with your search engine.It costs $99.95/month.
- Advanced Web Ranking
It comes with tools that help in website optimization, keyword research, rank tracking, competitor analysis, link-building, and social media monitoring. One of the benefits of using this tool is that data can be exported in multiple formats like XLS, CSV, pdf, txt, etc.
It allows you to customize your reports on city levels and do keyword research in various languages.
You can also synchronize it with multiple Facebook and Twitter accounts to gather social media data. It can also be synchronized with multiple Google Analytics accounts to see traffic information.It comes in multiple price plans: Standard, Professional, Enterprise, Server.